Matt Brown Discusses Josh Hokit’s Upcoming Heavyweight Title Bid

Josh Hokit is set to face Ciryl Gane for the heavyweight championship at UFC 334 despite only having four fights in the promotion. While Hokit delivered a notable performance against Curtis Blaydes, his rapid ascent is largely attributed to his controversial trash talk and behavioral outbursts. UFC CEO Dana White has expressed disapproval of these antics, but former welterweight Matt Brown argues such behavior provides necessary engagement for the sport.

Brown noted that while Hokit generates significant interest, he must be cautious not to mirror the trajectory of Conor McGregor, who faced backlash for personal insults later in his career. Brown specifically cited concerns regarding comments Hokit made about Michelle Obama following his victory at UFC Freedom 250 in June. While Brown acknowledges Alexander Volkov may have been more deserving based on merit, he maintains that the UFC prioritizes fighters who command public attention.